Pinterest consistently generates at least 80% of my website’s social media traffic with a fraction of the work on my part. Needless to say, Pinterest is one of my favorite marketing tools, so I enlisted the help of Christina Willis, a Pinterest Strategist, Registered Nurse, and founder of C. Willis & Co., to help you get started.

I want to go back to basics and talk about the five things potential clients are looking for when they first visit your website. If you keep these things in mind, you can create a website that not only reflects the way you hold space, but meets the needs of your clients before they ever sit on your couch.

Maybe you’ve heard other therapists or private practice coaches talk about SEO and why it’s important, or maybe you’re not even sure what SEO stands for. This post will explain exactly SEO is, why you should care about it, and how you can start implementing SEO today!

If you feel yourself headed toward marketing burnout, this post is for you. I’ll help you simplify your marketing efforts, step by step, so you can reach more clients and spend more time doing what you love.

As a psychotherapist, you’ve been on the front lines of the biggest public health crisis many of us have ever seen in our lifetimes. I’ve gathered ten inspirational, motivational quotes that have provided me and many other therapists with comfort and meaning this year.

If you’re a psychotherapist in the market for a new website, you might be wondering, “Do I need a custom-designed therapy website?” or, “How much time, energy, and money should I be investing in my website?” I’ll share more about how to choose the right website option for your phase of private practice.

All of us therapists have to navigate our level of comfort with personal sharing in the therapy room, but what about online? With therapists increasingly engaging with folks on social media and through their websites, the self-disclosure decision has expanded beyond the couch and has become more complicated.

Done-for-you websites can get you up and running in a matter of days, rather than months or years. However, if you have limited tech knowledge, choosing to semi-DIY your website can feel daunting. In this post, I’m going to show you why it doesn’t have to be.

In my Intermediate SEO Workshop, I talked about the importance of word count in gaining page rank on Google. One way to add words to your services pages (i.e. Individual Counseling, Couples Counseling, etc.) is through a comprehensive FAQ section.

It may seem like your website, your business Instagram, your business Facebook, and your Psychology Today profile should all be lumped together as your “online presence,” each serving as a different - yet equal - point of connection between you and potential clients. This isn’t true.

When it comes to designing therapy websites, I love using Squarespace. Part of the limitations of Squarespace, however, is that it’s user-friendliness sometimes translates as limited customization options. Point in case: the Line Block.

Over the years, I’ve learned a lot about what SEO is, what it isn’t, and how it works. In this post, I’m going to share the things that I tell my clients and customers when they ask me about getting website traffic from Google.