Having worked with hundreds of therapists to design better, harder-working websites, I’ve noticed 10 common myths about private practice websites that contribute to the distance between potential clients and open spots on your caseload.

Colors speak the language of emotions. Since your work is centered around mental and emotional health, it’s crucial that you use the right colors to communicate to the right people.

Even before reading the words on your website, your visitors can feel your personality, tone, and energy by the fonts that you use. If you ignore the important role that fonts play on your website and brand material, you’re missing a huge opportunity to connect with your people.

In these uncertain, trying times, private practice therapists are perfectly positioned to support our communities through anxiety, depression, loneliness, and all mental and emotional effects of this traumatic global event. The best way to increase your impact while supporting more members of your community? Create offerings that serve multiple people at once.

Due to the outbreak of COVID-19, many private practice owners are smartly offering virtual sessions as an option for clients who are quarantined, while others are going fully virtual to prevent further spreading of the virus. In addition to personally informing your current clients about urgent changes, it’s a good idea to let your website visitors know as well.

Since Instagram only allows one bio link, a popular trend is to use third-party services like Linktr.ee to create a “link menu.” Link menus are a great idea, in theory. The problem is that when you use a third-party service, like Linktr.ee, you’re interrupting and deflecting potential traffic to your website.

Making the booking process as easy as possible is the best way to increase the effectiveness of your existing marketing efforts and ensure that your website is doing what it’s supposed to do - send you clients. In this post, I’m going to show you how to customize the color and wording of your Simple Practice booking widget to complement your website design.

A great way to increase the client-attracting ability of your private practice website is through photography. However, the photos you use can either elevate your design or they can cheapen it. Even the best-designed website can be undermined by bad photos.

Writing copy is a skill that anyone can learn, and in fact, I believe therapists have the potential to be among the best copywriters. But when it comes to writing to connect with potential clients, most therapists freeze up.

It’s not your fault if you have no clue how to write the words on your therapy website, but it is your responsibility to learn how to write good copy. Because the words on our websites have the power to connect or repel. The words on your website may mean the difference in a fully booked practice and a practice where you’re constantly hustling to have enough clients.

Let’s be honest, running a private practice requires way more work than our grad school professors let on. It’s not just about seeing ideal clients and curating a cool office space. There’s a ton of behind-the-scenes work that needs to happen to sustain a healthy business.

Blogging is one of the best way to increase website traffic and build trust with potential clients, but so many therapists I talk to aren’t sure how to get started. If you’re feeling overwhelmed about the idea of blogging to grow your business, read on, friend!