Design can make or break your business. Not only does your design and brand need to be cohesive and clear, it also needs to be consistent. Consistency in your design communicates professionalism and trust; foundational pieces to any productive therapeutic relationship.

When people are meeting you by first visiting your website or scrolling through your social media profiles, having a cohesive design that consistently communicates who you are is critical for establishing a professional presence. This is why design shouldn’t be considered an out-of-reach luxury. It’s an investment that will fuel the growth of your business.

If you’ve chosen a niche - congratulations! You’re well on your way to marketing with ease and having a more consistent income. However, at this point, you might be wondering, “How do I actually attract my ideal clients?”

When you narrow your niche in private practice, you make running your business SO much easier. Aside from the probability that clients will find you more easily, choosing a clear niche also instantly makes you stand out from the crowd, establishes you as an expert, and allows you to help more people.

If you’ve been in private practice for a while, you’ve likely heard about the benefits of blogging to increase your website traffic and market your business. However, you may share these questions that so many therapists ask me:

How do I start blogging? And what do I write about?

For most private practice therapists, marketing is a foreign endeavor, shrouded in mystery and bad vibes. In reality, marketing is just about offering your services. Not forcing or controlling. Just offering. But where to start? Here’s a checklist where you can start.

Building a good website to support your business is an essential step in running a private practice. More than a glorified resume, a website can gather client leads, provide valuable resources, and convert visitors into clients - if it’s set up correctly.

You don’t have to wait until you’re financially ready to hire a designer to start optimizing your website for practice growth. In today’s blog post, I’m going to show you three simple website tweaks that you can implement right now to help you attract more clients.

As a private practice owner, you wear many hats. Therapist is only a fraction of your job description when running your own business. Those of you who are wearing all the hats, well done! I personally know how much work you do behind the scenes to make sure everything runs smoothly.

For those of us who hold space for others, tuning into our own needs can be a challenging task. For me, learning to listen to and trust my intuition has been a game changer in terms of my self care, and has allowed me to increase my quality of life more than I ever thought possible.

Squarespace makes it so easy to get your private practice website up and running quickly, and with their predesigned templates, you can rest easy knowing that your website will look professional, even if you don’t have extensive knowledge of web design.

Recently, I’ve received lots of questions from therapists and coaches about how to use Instagram for private practice. Here are some of the most common questions I get asked:

“How do I start using Instagram for my practice?”

“How often should I post?”

“How do I get more Instagram followers?”

“What types of things should I post?"

If you have these questions, too, you’re in the right place! In this blog post, I’m going to tell you how to get started, how to build your following, and how to grow your practice using Instagram.