Writing copy is a skill that anyone can learn, and in fact, I believe therapists have the potential to be among the best copywriters. But when it comes to writing to connect with potential clients, most therapists freeze up.

It’s not your fault if you have no clue how to write the words on your therapy website, but it is your responsibility to learn how to write good copy. Because the words on our websites have the power to connect or repel. The words on your website may mean the difference in a fully booked practice and a practice where you’re constantly hustling to have enough clients.