I want to go back to basics and talk about the five things potential clients are looking for when they first visit your website. If you keep these things in mind, you can create a website that not only reflects the way you hold space, but meets the needs of your clients before they ever sit on your couch.

If you’re a psychotherapist in the market for a new website, you might be wondering, “Do I need a custom-designed therapy website?” or, “How much time, energy, and money should I be investing in my website?” I’ll share more about how to choose the right website option for your phase of private practice.

Colors speak the language of emotions. Since your work is centered around mental and emotional health, it’s crucial that you use the right colors to communicate to the right people.

Even before reading the words on your website, your visitors can feel your personality, tone, and energy by the fonts that you use. If you ignore the important role that fonts play on your website and brand material, you’re missing a huge opportunity to connect with your people.

A great way to increase the client-attracting ability of your private practice website is through photography. However, the photos you use can either elevate your design or they can cheapen it. Even the best-designed website can be undermined by bad photos.

Let’s be honest, running a private practice requires way more work than our grad school professors let on. It’s not just about seeing ideal clients and curating a cool office space. There’s a ton of behind-the-scenes work that needs to happen to sustain a healthy business.

Design can make or break your business. Not only does your design and brand need to be cohesive and clear, it also needs to be consistent. Consistency in your design communicates professionalism and trust; foundational pieces to any productive therapeutic relationship.

When people are meeting you by first visiting your website or scrolling through your social media profiles, having a cohesive design that consistently communicates who you are is critical for establishing a professional presence. This is why design shouldn’t be considered an out-of-reach luxury. It’s an investment that will fuel the growth of your business.

For most private practice therapists, marketing is a foreign endeavor, shrouded in mystery and bad vibes. In reality, marketing is just about offering your services. Not forcing or controlling. Just offering. But where to start? Here’s a checklist where you can start.

Building a good website to support your business is an essential step in running a private practice. More than a glorified resume, a website can gather client leads, provide valuable resources, and convert visitors into clients - if it’s set up correctly.

You don’t have to wait until you’re financially ready to hire a designer to start optimizing your website for practice growth. In today’s blog post, I’m going to show you three simple website tweaks that you can implement right now to help you attract more clients.

Squarespace makes it so easy to get your private practice website up and running quickly, and with their predesigned templates, you can rest easy knowing that your website will look professional, even if you don’t have extensive knowledge of web design.