Whether you’re a therapist or a coach, the time may come to expand your business by adding more clinicians to your team. While this type of growth is exciting and worth celebrating, there are a lot of logistics to work out in order to shift your business from “solo” to “group.”

Done-for-you websites can get you up and running in a matter of days, rather than months or years. However, if you have limited tech knowledge, choosing to semi-DIY your website can feel daunting. In this post, I’m going to show you why it doesn’t have to be.

In my Intermediate SEO Workshop, I talked about the importance of word count in gaining page rank on Google. One way to add words to your services pages (i.e. Individual Counseling, Couples Counseling, etc.) is through a comprehensive FAQ section.

When it comes to designing therapy websites, I love using Squarespace. Part of the limitations of Squarespace, however, is that it’s user-friendliness sometimes translates as limited customization options. Point in case: the Line Block.

Due to the outbreak of COVID-19, many private practice owners are smartly offering virtual sessions as an option for clients who are quarantined, while others are going fully virtual to prevent further spreading of the virus. In addition to personally informing your current clients about urgent changes, it’s a good idea to let your website visitors know as well.

Since Instagram only allows one bio link, a popular trend is to use third-party services like Linktr.ee to create a “link menu.” Link menus are a great idea, in theory. The problem is that when you use a third-party service, like Linktr.ee, you’re interrupting and deflecting potential traffic to your website.

Making the booking process as easy as possible is the best way to increase the effectiveness of your existing marketing efforts and ensure that your website is doing what it’s supposed to do - send you clients. In this post, I’m going to show you how to customize the color and wording of your Simple Practice booking widget to complement your website design.