If you’ve been in private practice for a while, you’ve likely heard about the benefits of blogging to increase your website traffic and market your business. However, you may share these questions that so many therapists ask me:

How do I start blogging? And what do I write about?

For most private practice therapists, marketing is a foreign endeavor, shrouded in mystery and bad vibes. In reality, marketing is just about offering your services. Not forcing or controlling. Just offering. But where to start? Here’s a checklist where you can start.

Recently, I’ve received lots of questions from therapists and coaches about how to use Instagram for private practice. Here are some of the most common questions I get asked:

“How do I start using Instagram for my practice?”

“How often should I post?”

“How do I get more Instagram followers?”

“What types of things should I post?"

If you have these questions, too, you’re in the right place! In this blog post, I’m going to tell you how to get started, how to build your following, and how to grow your practice using Instagram.

It’s no secret that psychotherapy private practice owners, as well as other helpers and healers, are not usually fans of marketing themselves. Marketing your private practice can feel slimy, confusing, and daunting, especially when you’re first starting out.

SEO stands for Search Engine Optimization, and basically, it's the practice of optimizing your website to show up in search results (ideally at the top of the list). Why does it matter if you show up in search results? Because the higher you appear in a search result list, the less work you have to do to get people onto your private practice's website.

A website is only as good as its' ability to convert visitors into prospective clients, no matter how pretty it is (and I'm a fan of pretty websites).

If you own a private practice, you've probably heard about the importance of blogging to grow your business. But how do you get started with blogging for your business?