Maybe you’ve heard other therapists or private practice coaches talk about SEO and why it’s important, or maybe you’re not even sure what SEO stands for. This post will explain exactly SEO is, why you should care about it, and how you can start implementing SEO today!

SEO stands for Search Engine Optimization, and basically, it's the practice of optimizing your website to show up in search results (ideally at the top of the list). Why does it matter if you show up in search results? Because the higher you appear in a search result list, the less work you have to do to get people onto your private practice's website.