Bloom Counseling
Bloom Counseling, in Huntsville, Alabama, is owned and operated by Louisa DiLeone, LPC. Louisa reached out to me as she was preparing to make some big business upgrades. She had been in private practice for two years, working within a group practice. She decided it was time to establish her own brand; one that communicated professionalism and connected with her niche of high-achieving professionals.
Louisa expressed being confident in her aesthetic, but noticed a tendency to take things too far in a “girly” direction when it came to developing her existing brand. Together, we clarified an aligned visual language for Bloom Counseling’s brand that embodied Louisa’s southern, feminine style, while incorporating subtle masculine details to bring balance to the feminine.
During her project, Louisa moved her office location, so in addition to logo, brand, and web design, I also designed an “I’m Moving” flyer, new business cards, new letterhead and envelopes, and a new email signature. Now, Bloom Counseling has a solid and cohesive brand across digital and print platforms, and Louisa can continue establishing herself in the Huntsville community as the expert in helping professionals, entrepreneurs, athletes, and students achieve their goals without burning themselves out.
Services provided:
— Brand Development
— Logo Design
— Brand Collateral Design
— Copy Editing
— Website Design & Development
What Louisa said about the process:
“The first thing people say when they see my branding is "it looks JUST like you!" Monica brought my vision to life and I couldn't be happier. Admittedly, I am picky and unwilling to settle. She knocked it out of the park with her amazing artistic talent, knowledge, and attention to detail."
